Would you invest?

Yes, For a Price

I can’t find the video of this, so you will have to trust my memory. Howard Marks is on CNBC and his segment follows some yahoo with a terrible business… as a transition between segments, the host asks Mr. Marks if he would ever invest in the “yahoo’s” business. And Mr. Marks says “for a price.”

Those three words are brilliant. The price you pay is what determines investment success. It’s reasonable to pay more for a great business with a sustainable competitive advantage then you would be to buy a dying business (no one argues that). But buying a great business at an expensive price is often a worse investment than buying a challenged business at a fantastic discount to its true (intrinsic) value. Vitaliy Katsnelson (@vitaliyk) clearly articulates the concept in the following tweets:

Back to Howard Marks. Anytime you can spend reading Howard Marks is time well spent (I highly recommend his book “The Most Important Thing”). The following quotes help explain his “for a price” comment.

First-level things says, ‘It’s a good company; let’s buy the stock.’ Second-level thinking says ‘It’s a good company, but everyone thinks it’s a great company, and it’s not. So the stock’s overrated and overpriced, let’s sell. 

First-level thinking says, ‘The outlook calls for low growth and rising inflation. Let’s dump our stocks.’ Second-level thinking says, ‘The outlook stinks, but everyone else is selling in a panic. Buy!’ 

Betting on the fastest horse rarely gives you the best odds of winning money, instead, you should bet on the horse whose odds are most undervalued (of course, you invest rather than waste money betting, right?). As an aside - In Colorado, where I live, sports betting was just legalized. If you want to better understand the difference between speculation and investing, bet on a few games. If you manage to stay rational, you will quickly see that betting requires too much luck to be a good investment (for the large majority of people). True investing, with a long-term strategy and clear process, has significantly better odds of success.

Much ado about Nothing

Yes, my wife loves “period pieces” ;)

I didn’t write a newsletter during the market downturn in March when the market was extremely volatile, but I did field calls and emails from 20ish friends, colleagues, and family members. Many people I talked to were concerned, and second-guessing their long-term investing strategies - some were looking for reasons to overreact. Overreacting and adjusting your investment strategies is the easy thing to do, the human brain is wired to react in a way the “protects” us, going back to our hunter and gatherer days. I only write this newsletter twice a year (instead of quarterly or weekly) because I find that (often) the more you talk/read/discuss the more you overreact. Looking back, the March drama looks like nothing but an emotional roller coaster.

Let’s look at a few simple examples with where real money was invested in balanced funds (US/International stocks, Muni bonds). The blue line is the invested amount and the green line is the account value. The accounts are roughly 80/20 stocks vs. bonds. The first example has a constant investment balance (i.e. you put 10k in the account 2 years ago and haven’t done anything sense).

Constant Investment Balance Account - The value of your account swings from 18% above to invested amount in February to 18% below the invested amount in March… but by June you are back to an 11% gain.

Constant Investment Balance Account - The value of your account swings from 18% above to invested amount in February to 18% below the invested amount in March… but by June you are back to an 11% gain.

So your account value went from +18% to +11% in a few months? Who cares, right? You aren’t even planning to use this money for 20 years.

How does this look when you are actively adding funds (increasing balance) throughout the downturn? Worse!

Increasing Investment Balance Account - The value of your account swings from 15% above to invested amount in February, to 21% below the invested amount in March… but by June you are back to a 9% gain.

Increasing Investment Balance Account - The value of your account swings from 15% above to invested amount in February, to 21% below the invested amount in March… but by June you are back to a 9% gain.

Why did the account where I’m adding money (approximately) every two weeks perform “worse” then the constant investment balance account? Howard Marks already told you why - the price you pay matters. I’m oversimplifying here to prove a point, but the reason the first account (constant balance account) outperformed the second account is because the first account invested funds at a better price (which led to better value, on average). The second account invested funds like clockwork at higher average prices and that ultimately hurt returns (it would be the opposite of the majority of my funds were invested during a period of undervaluation). That said, the second approach (investing at regular intervals has been recommended by me, and people smarter than me, many times) is a great approach for your average retirement or long-term savings account.

The key points here are:

  • Changing your perspective (often by shifting to a longer-term point of view) can make an unforgettable market crash feel like “nothing” in retrospect; and

  • The price you pay matters. Almost anything can be a good investment “for a price”


One additional note… I’m not saying all market downturns are “nothing” and you should expect to always have most of your money back a few months after a significant downturn (quite the opposite, in fact). I’m saying looking at investing performance over longer periods of time, without the feelings of panic and loss often reframe the story. In my opinion, one should be concerned about the current value of US stocks… because their valuations are near all-time highs. Depending on your situation that might not be the “for a price” that is right for you.

Happy 4th!


Coming in Q4: How to design compensation plans that are win-win and how designing them appropriately can increase engagement, retention, and profitability.

The overlooked factor of investing success in 2020

Odds and ends