Leadership & Development Spending (which is sometimes Marketing & Business Development Spending)

As a business owner, you need to grow revenue and build your network. As a manager, you need great opportunities to support leadership and development of your employees…

Conferences often support both of these causes, which is why many businesses spend 3-5% of total revenue attending or sponsoring events. Unfortunately, conference quality varies greatly. We have all been to the low-budget, low-value-added conference and felt like it was a waste of time. But, my goodness, when you find a GREAT conference where you can make lifelong friends and business partners… the value is unquantifiable!

The conference I’m most excited about this year is Story Camp (www.storycamp.com) *

Why? It’s small (like 50ish people) so you actually get to talk to the other attendees, it’s in a beautiful spot (Park City), it has top-tier speakers, and five-star accommodations/food. Their website puts it well:

  • Speakers: TERRY SZUPLAT & DR. STEVEN FRANCONERI

  • Intimate networking & peer-to-peer learning

  • Hands on presentation practice and the
    assets to help you land your next speaker submission

  • 3 nights at the ridiculous Pendry Park City *****

  • Unlimited access to the GhostRanch PPT Help Desk

  • Gourmet breakfasts, lunches, dinners, and (lots of) drinks

  • One year membership to StoryCamp+

  • New skills to supercharge the next chapter of your career

*I like it so much that I purchased a piece of the company

The Ideal Compensation Plan